Internet Marketing Company - Google PPC Advertisement Services

Google Adwords /Google PPC Advertising Service

Google offers two types of Advertising Services to its clients. Starter Edition is for advertising single product or single service. Standard Edition is a complete suite covering multiple ads campaigns and Ad groups, multiple Ad formats and Google Analytics, Tracking and reporting.

We start with creating and activating an email account of Google. After account activation user gets complete control and interface to set Ads (Ad Settings) and Ad Statistics Page. Initially an account user sets all basic settings like billing settings (credit card information, email address). Other four tabs at the top helps in easy management of keywords:

Rank of your ad i.e. whether on top position, first page or on other page is determined by combination of cost per click and clickthrough rate. If an ad is irrelevant to users, they won't click on it and it will move down the page, and CTR decreases. Your relevant ads will rise with high CTR, at no extra cost to you. Generally PPC Ads appear on the right hand side of search engines and rarely above the ‘natural’ listings and these are top ranking PPC ads.

The summary shows overview of the AD group including statistics, clicks, CTR, average position, current bid for which you can edit or delete ad anytime.

Keywords section showing complete keyword performance with option to add, edit and remove including a tool to get which key phrases are searched more by users.

Keywords placement in ads chosen for advertising group and their performance with option to add, edit and remove keywords.

Ad Variations offers option to add, edit or delete ads and keywords within ads, pause and resume ads based on their performance.

On budget page you can see your budget you have set and had set in past also. Google Daily budget determines your ad visibility we try to maximize ad’s daily occurrence.